August 15, 2018 Meeting
COME & LEARN: Successful Inventor & Biz Startup entrepreneur Natalie Heckert will share how she developed a breakthrough fitness/training system. As the CEO of NATS (Nutrition & Aerobic Training Service), and with more than 20 years for a custom training and 1:1 coaching programs, Natalie developed the idea for the CLUB E-FIT SYSTEM. After finding engineers, prototypers and manufacturers, she produced her first product. Then built a successful eCommerce platform and a local “product-advocate-network” to build awareness/recommendations.

Learn HOW Natalie:

  • Developed Her Idea
  • Built Prototypes with Recycled Plastic (HOW & WHO)
  • Built eCommerce ONLINE sales platform traffic via ONLINE INFOMERCIALS
  • Created her own INFOMERCIALS to market her product (HOW)
  • Established a national network of local Fitness/Trainers who served as Expert Advocates, recommending the CLUB E-FIT SYSTEM to their clients (Learn HOW Natalie did this!)
  • Inspired target users with a “powerful product story”


After college, Natalie spent more than 20 Years in the exercise/training industry. She continuously grew her knowledge and skills in both fitness/training skills. As her career progressed, she expanded into program development for major clients such as Tastefully Simple, a Fortune 500 Company; the United States Army and the United States Air Force.

Natalie designed, developed, and implemented a state-of-the-art wellness center at Tastefully Simple, an Inc. 500 organization.

Natalie’s clients now also include other fitness companies that hire her as a national/international fitness expert to serve as spokesperson/presenter for their own products. More recently, Natalie originated and developed a two-year Health & Fitness Specialist Degree program in partnership with the Alexandria Community & Technical College and served as an adjunct teacher.

Other fun facts about Natalie:

Grew up on a farm in MN. Lived in LA for a few years (in the heart of Fitness Trends).

Likes to fish, ride bike and on occasion participate in a triathlon.

In 2009, Natalie had the opportunity to serve as coach for a BIGGEST LOSER contestant, helping her LOSE 120 POUNDS while on the hit TV show.

Natalie was a Mrs. Minnesota finalist

She was a contestant on the Price is Right, and auditioned for Oprah’s “Next Best Invention.

Natalie and her husband live in Alexandria, MN are busy with their three children and now a grandson.