Andre Pass, a highly successful PR expert, skilled in building brand and product awareness; and Brian Scanlon, a serial business founder, with a real track record leveraging affordable Social Media, will show Entrepreneurs and Inventor/Startups how to use PR and Social media to kickstart and grow their product sales and brand/product awareness.
PROGRAM: Question/Answer Presentation, answering questions you can enter live during the Zoom Webinar. Topics covered will include:
• How can a Public Relations campaign reach users of your product?
• Can Public Relations campaigns be done locally, market-by-market, retailer-by-retailer?
• Should you use Radio, TV or Newspaper?
• Can you use Social Media to target actual users in your product category?
• How can you convert email blasts into orders for your product?
• Are there low-cost ways to use Social Media to drive prospects to my Crowdfunding website?
SPEAKER BACKGROUNDS:
Andrea Pass of Andrea Pass Public Relations is a 30+ year public relations veteran in national, regional and local media campaigns for clients for both Consumer Products, B2B companies. Andrea is experience working with Inventors/Entrepreneurs and Startups. She is a member of the Board of Directors of the United Inventors Association of America (UIA), serves as the Workshop Chair of The Performance-Driven Marketing Institute (PDMI) and is Northeast Region Membership Coordinator of the New Jersey Association of Women Business Owners (NJAWB).
Brian Scanlon is CEO of Posted, a full-service digital marketing agency, specializing in social media advertising, He has founded three companies, successfully selling one of those in 2014. Brian has worked with entrepreneurs, startups, small businesses, and major corporate clients. In addition, Brian serves as Director of Mergers & Acquisitions for Globalsource, an international player in product development, manufacturing & sales. Brian has and MBA from Babson College, Boston.
